A New System for Mellow Mushroom: A Case Study

Mellow Mushroom Pizza Bakers, a restaurant franchise headquartered in Atlanta, Georgia, decided to expand their manufacturing operations to more efficiently produce ingredients for their award-winning pizza to supply the 190 plus locations across the country.

The system that was currently in place to produce the dough revolved around manually moving racks into a large walk-in freezer, where the dough would be frozen and prepped for shipping. Jeff VanNorman, Mellow Mushroom’s Director of Manufacturing Operations, indicated that upgrading the system was the single largest strategic decision made in the history of the company. The plan was to install a spiral freezer that would increase production, efficiency and quality while decreasing labor cost and issues with production line bottlenecks.
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